Bing Visual Search is an image based search service available to millions of users across variety of surfaces. You can use an image as input for search and get rich knowledge and actions.
To learn more about visual search, view bing.com/visual search or read more about it here.
How, when, and where do users engage with visual search on Bing.com?
Bring more engagement and awareness to the Visual Search feature.
How we can amplify discovery of Visual Search on current entry points?
4 to 6 weeks
Work with product managers to clarify business goals
UX flows and wireframes
UI and interaction design
Prototyping
Present designs to stakeholders
Align all explorations to the Bing Design System
Work with UX writing team on all UI text inputs to ensure accessibility
Refine designs and export redlines for development
Communicate with development regarding design edits, refinements, and flight checks
ANALYSIS
Do we see visible opportunities to improve and clarify the UI?
Does it make sense to create a first run experience for new users in certain scenarios?
Perhaps we can introduce new entry points for Visual Search introductions, if it improves the overall search experience and results.
By bringing awareness to the feature during certain entry points, can we increase feature engagement?
A new entry point for consideration, I explored various new treatments for the hover UI on the search results page image answer.
A current entry point for visual search, I explored a first run experience for first time visitors of the image details page.
A new entry point for consideration, I explored what a notification to engage with visual search on a no results scenario could look like.
EXPLORATIONS
In this exploration, the visual search icon is included in the hover experience. We tested several iterations to ensure the user experience/ icon placement made sense in different image answer scenarios.
Users can now click through to the image results page, or directly engage with visual search on the image of their choice via the Visual Search icon.
First time visitors are now introduced to a first run notification.
Users can explore the suggested searches. The notification fades away if not engaged.
Currently, users receive a generic notification on the image results page when the query returns no results.
Users now will receive a notification that introduces the opportunity to execute the intended query with an image.
These feature proposals were flighted and tested over a span of two weeks. Overall, unique user engagement increased by .37% on the image details page.
