Amazon.com
Production & Visual Design
U.S., CAnada, & MeXico Markets
ASSIGNMENTS
Includes seasonal, promotional, and short-run web advertisement campaigns across a diverse range of Amazon.com retail divisions, as well as editorial style print projects.
TYPICAL DAY
A typical day at Amazon Creative Services consisted of juggling a queue of 10 to 30 tickets in our online ticketing system. To ensure due dates were met, setting priorities was crucial for successful execution and delivery.
TIMELINE
For large ad campaigns, anywhere from 1 to 2 work days for the production of 40 plus graphic suite campaigns.
SKILLSET
Adobe Creative Suite
Typography
Print layout and design
Image sourcing
Interpret and achieve brand standards
Strong communication skills
Knowledge of web design best practices
Understanding of responsive web design
CAMPAIGN CREATIVES
Amazon.com and Social Media
At Amazon Creative Services, a great effort is made to develop strong branding style guides to provide consistent brand expression across all creative collateral produced.
Each department (home, beauty, student, and many more) develop their own brand guidelines under the umbrella of the Amazon brand style.
With great attention to detail, we as visual designers strive to apply these guidelines to all the creatives we produce for all of the Amazon brands. We understand and believe in the application of consistent brand expression to foster trust in our customers.
HOLIDAY STORE
For Amazon.ca
Amazon.ca - French
Amazon.ca - English
The Holiday Store is a landing page for the Amazon.ca marketplace. With the help and guidance of the marketplace sales associate, I sourced images and content appropriate and fitting to the current Holiday Gift Guide Style guide, and directed the layout accordingly. The Holiday Store landing page drives traffic to specific categories and sponsored products, and overall sales.
