Ad Suites
for National News Sites
CHALLENGE
Clients pay for premium ad space on Sinclair news sites nationwide. How do we get their customers to engage with their sales content?
SOLUTION
Source and create imagery and content that is an appropriate reflection of the clients' brand, company, and sales message – yet presents a level of delight and visual intrigue. Authentic messaging is crucial to develop and maintain customer trust.
* Some of these ads were custom made for clients, and some as working specs – to showcase to potential clients capabilities and opportunities for sales engagement.
TIMELINE
Approximately 1 day or less per suite, depending on the size of the ad suite and campaign.
MY ROLES
Art direction
Image sourcing
Copywriting
Layout
Typography
BANNER ADS
Solar Eclipse Sales Package | These mobile and desktop banner ads were created and sold as a sponsorship opportunity. In this example, a local Mitsubishi dealership bought the sponsorship for a homepage showcase.
Bahamas.com | These mobile and desktop ads, were part of a re-targeting campaign for Bahamas.com #ItsBetterintheBahamas.
Hard Rock Cafe of Souix City, Iowa | Part of a re-branding initiative to bring in younger clientele, these ads were part of a new look and feel that helped bring in additional annual sales of $10,500 a month.
UNIVERSITY DISTRICT STREET FAIR | Created to compliment the premium homepage ad space, these mobile and desktop ads were part of a $7,000.00 sale.
